Jerry Garcia was the guitarist of the Greatful Dead... Among other things.
He was a true polymath and marketing genius. He used a strategy for the Greatful Dead that was never seen back then. In an age where people were saying "please let us remind you no pictures and no pirate recording during the show..." Greatful Dead went the total opposite.
Sure bootleg us! Share you recording, sell it among each other. This helps the band getting known. And it helps on the sellings of a miriad of derivative products. So the recording was freely given to whom wanted to make a copy... But the money was made anyway... on the T-shirts, necklaces and other band's products.
This an example of thinking out of the box as a true strategist: do things the way others don't... and win.
Read more on Jerry Garcia by following this link.
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